Kia Sets Sales Records with Strong March Performance
(Kia)
In the ever-evolving landscape of automotive excellence, Kia continues to shine as a beacon of innovation and success. With a string of impressive achievements, including record-breaking sales figures and prestigious accolades, Kia's latest triumphs underscore its commitment to delivering exceptional vehicles that capture the hearts and minds of consumers worldwide.
March 2024 proved to be a monumental month for Kia, as the company achieved its highest-ever sales of SUVs in a single month. Bolstered by the success of three standout models – the Forte, Sportage, and Telluride – each surpassing 10,000 units sold, Kia demonstrated its unwavering dominance in the SUV segment.
But the success didn't stop there. The first quarter of 2024 saw a remarkable 88% increase in sales of electric vehicles compared to the previous year, with electrified models experiencing a staggering 151% surge. This surge in EV sales reflects Kia's commitment to sustainable mobility and the growing demand for eco-friendly transportation options.
Leading the charge in Kia's SUV lineup is the newly refreshed Sorento, which experienced a remarkable 28% increase in sales year-over-year in March. The Sorento's resurgence highlights the impact of Kia's dedication to continuous improvement and innovation, ensuring that each model remains at the forefront of its respective segment.
Eric Watson, Vice President of Sales Operations at Kia America, commented on the company's success, stating, "Our growth in SUVs and the early impact of the all-new, all-electric three-row EV9 helped deliver Kia’s second-best first quarter sales result." He emphasized Kia's commitment to delivering vehicles that captivate consumers and push the boundaries of automotive excellence.
In addition to its outstanding sales performance, Kia America announced several groundbreaking initiatives aimed at further solidifying its position as an industry leader:
The all-electric three-row SUV, EV9, secured dual victories at the 2024 World Car Awards, winning both the coveted titles of World Car of the Year and World Electric Vehicle. This accolade further validates Kia's prowess in the electric vehicle market and its commitment to delivering cutting-edge technology and performance.
The global debut of the upcoming K4 compact sedan at the 2024 New York International Auto Show showcases Kia's dedication to pushing the boundaries of automotive design and engineering. With its advanced driver assistance systems and class-leading features, the K4 represents the next generation of compact sedans, setting new standards for excellence.
The Kia Telluride was named the best 3-row midsize SUV for the fifth consecutive year in U.S. News & World Report's "Best Cars for Families" award program. This prestigious accolade underscores the Telluride's exceptional combination of safety, reliability, and family-friendly features, solidifying its status as a top choice for discerning consumers.
Furthermore, Kia's commitment to safety was recognized by the Insurance Institute for Highway Safety (IIHS), with the 2024 Telluride and Sportage earning the highest safety ratings. This acknowledgment reaffirms Kia's dedication to prioritizing the safety and well-being of both vehicle occupants and vulnerable road users.
As Kia continues to push the boundaries of automotive innovation and excellence, its record-breaking sales performance and industry accolades serve as a testament to the brand's unwavering commitment to delivering vehicles that exceed expectations and inspire confidence on the road. With an exciting lineup of new models and groundbreaking initiatives on the horizon, Kia is poised to lead the way towards a brighter, more sustainable future in the automotive industry.
