Subaru Earns Four 2024 IIHS Top Safety Pick Awards with Tougher Criteria
In a world where road safety is paramount, Subaru continues to shine as a leader in vehicle safety standards. The Insurance Institute for Highway Safety (IIHS) recently announced the recipients of its 2024 Top Safety Pick awards, and Subaru emerged as a dominant force, securing four prestigious honors.
The 2024 IIHS awards come with enhanced criteria, reflecting the organization's ongoing commitment to raising safety standards across the automotive industry. This year, new requirements were implemented, including stricter evaluations of side impact protection, pedestrian crash prevention systems, and moderate front overlap tests.
Among the standout achievers is the 2024 Subaru Ascent, which clinched the coveted Top Safety Pick+ designation. This marks the seventh consecutive year that the Ascent has earned this esteemed recognition, underscoring Subaru's unwavering dedication to passenger safety.
Joining the Ascent in the winner's circle are the Outback midsize SUV, Impreza compact hatchback, and the Solterra EV, all of which secured the 2024 IIHS Top Safety Pick award. Notably, the Subaru Outback achieved this accolade for an impressive 16th consecutive year, highlighting its enduring commitment to safety excellence.
One of the key criteria for these awards is the performance in pedestrian crash prevention, and all four Subaru vehicles earned a commendable 'Good' rating in this crucial category. This signifies Subaru's holistic approach to safety, not only prioritizing the protection of vehicle occupants but also demonstrating a commitment to safeguarding vulnerable road users.
David Harkey, President of IIHS, emphasized the significance of this year's winners, stating, "This year’s winners are true standouts, offering the highest level of protection for both vehicle occupants and other vulnerable road users."
The stringent criteria set forth by IIHS for the 2024 awards underscore the evolving landscape of automotive safety. Vehicles seeking recognition must now meet enhanced standards in side crash tests, pedestrian crash prevention, and moderate front overlap tests.
Subaru's President and Chief Operating Officer, Jeff Walters, expressed pride in Subaru's continued commitment to safety, stating, "Subaru's commitment to safety is renewed daily in the cars and SUVs we deliver to our customers."
Subaru's dominance in safety accolades is further underscored by its cumulative total of 71 Top Safety Pick+ awards since 2013, surpassing all other brands. This remarkable achievement solidifies Subaru's position as a trailblazer in automotive safety innovation.
As consumers prioritize safety when selecting their vehicles, Subaru's dedication to excellence serves as a testament to its unwavering commitment to passenger protection. The 2024 IIHS Top Safety Pick awards reaffirm Subaru's status as a leader in automotive safety, providing peace of mind to drivers and passengers alike.